Tim Cook on How Artificial Intelligence Is Enriching Apple

Speaking at Apple’s quarterly earnings call, Apple CEO Tim Cook covered a variety of subjects, and one of the areas that he highlighted for investors is artificial intelligence. AI has fast become one of the top buzzwords for most companies, including Facebook, Google, and Microsoft, and it seems Apple is no exception. While AI is often viewed as an esoteric subject, its applications are found in everyday interactions, and Cook highlighted this by talking about HomeKit, CarPlay, and the Health app, and talking about how these experiences become smarter and more intuitive through the use of advanced AI. “We have focused our AI efforts on the features that best enhance the customer experience,” Cook explained. “For example, machine learning enables Siri to understand words as well as the intent behind…


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