Three Things Content Marketers Don’t Know About Machine Learning — But Should!

We hear a lot about how machine learning will be a part of every content marketer’s future. But, in reality, machine learning is here and ready to work for you now. The best way to extrapolate the future is to look at what machine learning is doing today. Marketers are under pressure to achieve faster content velocity. Demand for content is exploding, driven by the number of channels, the specificity with which marketers want to create targeted content for audiences, and how specific they want to be in messaging to individual audiences through those channels. The challenge is how to use, reuse, and remix content in new ways to reach those targeted audiences — motivating them to engage and respond — without recreating lots of content. There is no way…


Link to Full Article: Three Things Content Marketers Don’t Know About Machine Learning — But Should!