Three search marketing trends you need to know: Google’s AMP, app SEO and machine learning

Search is now most definitely mobile, with more than half of all searches globally on Google’s platform performed on mobile devices.It’s a similar story across other search engines, such as Bing and Yahoo, and product development and search engine ranking and indexing are changing accordingly. Initiatives such as Google’s new Accelerated Mobile Pages, searching and streaming apps, and improvements in the accuracy of semantic search have profound implications for publishers, advertisers and agencies. So too does Google’s recent decision to scrap the right-hand page of ads on its desktop site – a sign some in the industry see as a mark of quality over quantity and something that will drive competition and price for those few placements still shown. “We’re looking at all our clients and what impact that might…


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