This startup is monitoring eBay and Amazon with AI to spot counterfeits

When browsing some of the world’s biggest online marketplaces, it can be hard for the everyday consumer to spot a counterfeit product from a third-party seller. And when a consumer gets a product that looks legitimate but performs poorly, it can sour that consumer’s vision of the brand. Chicago startup 3PM Marketplace Solutions protects brands with machine learning algorithms that spot counterfeits and help companies understand how customers are coming across their products. The company scrapes data from online marketplaces and analyzes it to determine which products are counterfeit. Founder Rob Dunkel didn’t divulge exact details on how 3PM spots fakes, but factors like the posting rate of an account, what kind of items it sells and even potentially fake reviews on listed items can all point to a counterfeiter. Its…


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