This Startup Is Creating Stories That Adapt, Learn, Evolve, and Breed

Why do stories need to be linear and repeatable? What if instead of finishing a movie, you could keep exploring it? What if your favorite side-character could become central to the plot? Why can’t we harness technology to explore our creativity in a new hybrid of full-interactive, immersive animation? A new startup is determined to do just that.MashUp Machine seeks to bring the creativity and open-ended nature of traditional storytelling to the era of mass media. The idea is deceptively simple. The startup provides their users with a suite of tools to make it easy to create interactive stories, and a bit of machine learning code to help them explore ideas. In return, anyone can contribute to the infinite iterations of a constantly branching, evolving story.MashUp Machine is backed by…


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