This Month in Data Science: How is Content Changing Over Time?

ROI This Month in Data Science: How Is Content Changing Over Time? By Anela Chan June 8th, 2016 In recent months, you’ve probably heard the same trends parroted over and over. More than 70 percent of marketers are creating more content this year than last. Brands are spending nearly 30 percent more on video. Content marketers are 70 percent more likely to enjoy videos of dogs pretending to play Bruce Springsteen covers. (Okay, that last one might not be true.) While these stats are useful, they actually don’t tell us much about how brands create content on a granular level. As a data scientist at Contently, figuring that out is a big part of my job. Every month, I dig deep to discover trends and insights we can use to…


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