This brewery is using cutting-edge Artificial Intelligence to engineer the perfect beer

Could Artificial Intelligence be the key to brewing the perfect beer? That’s the working hypothesis of the good folks behind U.K.-based company IntelligentX Brewing Company, a collaboration between machine learning startup Intelligent Layer and creative agency 10x.In a world first, IntelligentX is creating beer using a combination of data science and Artificial Intelligence. So far it’s created Golden, Amber, Pale and Black variants — and it is using some cutting-edge technology to do so. Related: Get your alcohol on demand in under 30 minutes (in London, at least) “We have created a beer which uses AI to improve itself from customer feedback,” Hew Leith, IntelligentX’s CEO, told Digital Trends. “In a traditional brewery, the brewer makes decisions on what to brew based on trends, their own intuition, or anecdotal feedback…


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