This Beer Was Created Using A Combination Of Social Media And Data Science

A company called Havas Helia has crafted a new beer using data from social media combined with top beers from around the world, as determined by IBM Watson.(Photo : Havas Helia) There are plenty of ingredients that go into the making of a great beer, but did you know that the key ingredient is data? Well, OK, not really, but a new craft beer has been created by Havas Helia, which essentially taps into social media information to create a beer based on the mindsets of people around the world. The idea first came to Havas Helia back at the end of 2015, with the goal being to create a beer that was representative of the feelings that came along with the New Year. So, the scientists set out to…


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