This Algorithm Can Predict How Exciting a Website Is

How exciting is this website? I’m not asking your opinion—the answer is 80 out of 100. That’s according to new algorithms from a Berlin-based machine learning startup that rate the design of web pages on their “excitingness.” Letting it loose on Motherboard’s homepage a few days ago gave us a score of 80, ahead of most other tech news sites (too bad, guys!). Screenshot of Motherboard’s homepage from Monday Fabian Stelzer, cofounder of EyeQuant, explained that the algorithm comes to its score by predicting how a group of a few hundred humans would rate the design of a website from 0 to 100—which would be a more conventional way of measuring something that seems so subjective. “Basically you get the same kind of results that you could usually only get…


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