There is a serendipitous link between Generation Z and artificial intelligence, says AKQA

Generation Z will drive the age of leisure and passion, a phenomenon being accelerated by artificial intelligence, says Eric Cruz, executive creative director of AKQA Shanghai.Speaking at Adfest in Thailand, Cruz explored what creativity meant in the age of the ‘superhuman’, stating that a serendipitous crossover was about to happen that would herald in an age of leisure and passion, rather than work. Firstly, he looked at the proliferation of artificial intelligence and the inevitability of robots taking on tasks that humans do in our working lives. He looked at marketing industry roles and said that the likes of Squarespace and Wix rendered the role of the digital web designed almost redundant in 2015. He said that by 2020 the same would be said for social media managers. “Digital natives…


Link to Full Article: There is a serendipitous link between Generation Z and artificial intelligence, says AKQA