The Volume Game: Book review of Big Data– Does Size Matter and Small Data

Written by Pratik Kanjilal | Published:July 23, 2016 3:49 am Anything which is logically connected to anything else is generating data and the more cash-sparse an economy is, the richer these connections are. Big Data: Does Size Matter?Author: Timandra HarknessPublisher: Bloomsbury SigmaPages: 304Price: 499 Small Data: The Tiny Clues which Uncover Huge TrendsAuthor: Martin LindstromPublisher: Hachette IndiaPages: 245Price: 399 The short answer to the question posed on the cover of comedian and math proselytiser Timandra Harkness’ book is: of course, size doesn’t matter. It never matters, except in the King Kong and Godzilla movies. In all other things, it’s the approach which matters. Big Data approaches are defined by vastly distributed and parallelised storage and processing strategies. The size of the data set is secondary, but things really begin to buzz when volumes are overclocked.…


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