The two main pitfalls of business intelligence as we know it

Business Intelligence, or as it’s more commonly known as in today’s lexicon “BI,” is one of the first things that pops into professionals’ minds when anything data-related in the workplace is brought up. Whether you’re on the information technology side of the business or a P&L owner, the answer to any information problem is to typically throw a BI solution at it. But, to be completely straightforward, this needs to stop. As observed with the rise and fall of the hype surrounding the big data movement, which lasted a couple years, you need to fully understand what you’re getting into before you implement a solution. BI or not, if you neglect to do your due diligence you may wind up like many companies today that are stuck in between a…


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