The science behind our love for March Madness

Baylor University fans react to a foul call during the second half of Baylor’s basketball game against Iowa State on Tuesday in Waco, Tex. Baylor won in overtime, 100-91. (Tony Gutierrez/Associated Press)Each week, In Theory takes on a big idea in the news and explores it from a range of perspectives. This week, we’re talking about sports fandom. Need a primer? Catch up here. Marco Iacoboni is a professor of psychiatry and biobehavioral sciences at the David Geffen School of Medicine at the University of California, Los Angeles, and the author of “Mirroring People.” It’s that time of the year: March Madness. And madness seems an apt name for the waves of ecstatic, tranced, adoring fandom that ripple across America. In fact, it goes well beyond the United States. I have Italian friends…


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