The Rubicon Project Cut to "Hold" at Zacks (RUBI)

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Zacks downgraded shares of The Rubicon Project (NYSE:RUBI) from a buy rating to a hold rating in a research note released on Wednesday, MarketBeat.com reports.

According to Zacks, “The Rubicon Project, Inc. is a global technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. Its advertising automation cloud incorporates machine-learning algorithms, data processing, high volume storage, detailed analytics capabilities, and a distributed infrastructure. The Rubicon Project, Inc. is headquartered in Los Angeles, California. “

The Rubicon Project (NYSE:RUBI) opened at 17.43 on Wednesday. The Rubicon Project has a 12-month low of $8.76 and a 12-month high of $20.59. The firm has a 50 day moving average price of $16.07 and a 200 day moving average price of $16.92. The company’s market cap is $741.80 million.

The Rubicon Project (NYSE:RUBI) last posted its quarterly earnings results on Tuesday, July 28th. The company reported $0.06 earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.20) by $0.26. The business earned $53 million during the quarter, compared to analyst estimates of $42.34 million. The Rubicon Project’s revenue was up 87.3% compared to the same quarter last year. On average, analysts anticipate that The Rubicon Project will post $0.32 earnings per share for the current fiscal year.

Several other brokerages have also recently weighed in on RUBI. Needham & Company LLC reissued a buy rating and set a $25.00 price target on shares of The Rubicon Project in a research note on Tuesday, June 9th. Craig Hallum assumed coverage on shares of The Rubicon Project in a research note on Wednesday, July 8th. They issued a buy rating and a $24.00 price objective on the stock. RBC Capital reiterated an outperform rating and issued a $26.00 target price (up from $25.00) on shares of The Rubicon Project in a report on Friday, July 24th. B. Riley restated a buy rating and set a $26.00 price objective on shares of The Rubicon Project in a report on Sunday, July 26th. Finally, Oppenheimer reiterated an outperform rating and issued a $26.00 price target on shares of The Rubicon Project in a research note on Wednesday. One analyst has rated the stock with a hold rating and seven have given a buy rating to the company’s stock. The Rubicon Project currently has an average rating of Buy and an average price target of $24.25.

In related news, CFO Todd L. Tappin sold 39,361 shares of the stock in a transaction on Monday, May 18th. The shares were sold at an average price of $17.22, for a total transaction of $677,796.42. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. Also, insider Frank Addante sold 12,000 shares of the stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $16.76, for a total transaction of $201,120.00. The disclosure for this sale can be found here.

The Rubicon Project Inc. is a technology company that focuses to automate the buying and selling of advertising. The Company’s Advertising Automation Cloud is a scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. The Company delivers value to buyers and sellers of digital advertising through the Company’s proprietary advertising automation solution, which provides critical functionality to both buyers and sellers. The advertising automation solution incorporates proprietary machine learning algorithms, sophisticated data processing, storage, detailed analytics capabilities, and a distributed infrastructure. Together, these features form the basis for the Company’s advertising marketplace that brings buyers and sellers together and facilitates intelligent decision-making and automated transaction execution for the advertising inventory managed on the Company’s platform.

To get a free copy of the research report on The Rubicon Project (RUBI), click here. For more information about research offerings from Zacks Investment Research, visit Zacks.com

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