The Rise of Multidisciplinary Business Events — Meetings Innovation Report

The Future of Meetings & Events For the last five or six years, the two biggest trends in meeting-design strategy have revolved around the rise of event technology and the emergence of Millennials. The meetings industry seems to be moving on, however, because event tech and Gen Y psychographics have now blended permanently into the mainstream. Can we all just stop saying “hybrid meetings,” just like we did “new media” a couple of years ago? For 2017, everything gets super multidisciplinary. There’s going to be more emphasis on convergence to connect more people from different industries; a continued rise in the festivalization in meetings, and a growing awareness that events should be leveraged as omni-channel, experiential brand-marketing platforms to help attendees plug into messaging in more ways at more times in more…


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