The North Face uses artificial intelligence to engage with customers

Specialty outdoor retailer The North Face is engaging its nature-oriented online customers in a very down-to-earth way.The North Face is launching a new interactive online shopping experience. Using the IBM Watson artificial intelligence platform and Fluid XPS intuitive recommendation engine, customers can now use natural conversation as they shop online to receive personalized outerwear recommendations.“The customer searches for a jacket that suits a specific activity,” said Cal Bouchard, senior director of e-commerce for The North Face, in an interview with Chain Store Age. “We are trying to build a more personal, intuitive way to get to the jacket.” Bouchard said The North Face is updating its online interaction with customers in response to a shifting e-commerce landscape. “Traditionally, consumers shop for a product online using a white grid with product images,” said…


Link to Full Article: The North Face uses artificial intelligence to engage with customers