The Next Wave of Big Data: Deep Intelligence

Industry trends abound in the showcases constructed along the Croisette. In days of yore, the prime beachfront property was dominated by the ancien régime of broadcast and print media. Then the tide washed digital publishers like AOL and Yahoo! onto the sand. Successive waves of social media, ad-tech and data companies crashed the beach until Cannes seemed closer to Silicon Valley than the Rhone Valley. Tech is now the most common language heard along the promenade.  The Big Data era has pushed marketers trained in the 4 P’s to now be conversant in the 4 V’s. Yet it’s clear we’re still in early days when it comes to the full impact that data-driven marketing will have on companies and the economy. While only fools and keynote speakers claim to know…


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