The Next Generation of Customer Experience Will Be Powered by AI

“Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert EinsteinThe entire planet of people and things are connecting to the Internet, with projections that point to 6 billion active smartphones and 50 billion connected things by 2020. As a result, marketers are hyper-focused on bridging the gap between marketing, sales and customer service by taking all of the data generated from this new level of connectivity and creating a single view of the customer to deliver personalized experiences across all interactions. In fact, according to our 2016 State of Marketing report, more than half of high-performing marketing teams surveyed say they’re already driving customer experience initiatives across the business. However, relevance is the currency of the digital economy, so it’s no longer just enough…


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