The next channel for brands: Artificial Intelligence in the home

Audiences are welcoming new members into their homes Artificial Intelligence (AI) “voices” listen, react and integrate with consumer devices. How can brands tap into this, and how can it benefit consumers? The absence of screens The absence of screens and the presence of a new voice is the reality of AI in the home. The Amazon Echo (fondly known as Alexa) listens and reacts to whomever is talking to it. Alexa will let you know how much food is in your fridge, check your work calendar, and answer almost any question. This in-home AI has created a new channel for brands to use – so how can marketers leverage it, turning a voice into a conversation? Communicating to connected homes As we move toward connected homes, we will see more…


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