The neuroscience thinking behind this year’s most popular Christmas ads

While all the Christmas ads are communicating positive brand messages at a rational level, not every piece of creative will be delivering the right messages to our subconscious Whether it’s a tear-jerker, a party-starter or a cheeky how-to guide, all but the Scrooges among us have found a favourite from this year’s flurry of Christmas ads. Now, the race is on for brands to make the best of the peak shopping season, and marketers will be counting on the effectiveness of their creative to convert their biggest-ever Christmas adspend to a significant ROI throughout the high-value festive period. While all the Christmas ads out there are communicating positive brand messages at a rational level, not every piece of creative will be delivering the right messages to our subconscious. This part…


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