The neuroscience of mobile advertising

Mobile is a personal experience. We have our smartphones within arms’ reach throughout the day — at our desks, in our cars and even in bed. When we use them, we hold them in our hands and close to our faces. And on them, we see pictures and messages from our family and friends. It’s understandable that people want to be in control of the content they see on their mobile devices. They don’t want to be interrupted by irrelevant content during such a personal experience. It’s no wonder that ad blockers are on the rise, with 400 million mobile ad blockers currently in use — a growth of 90 percent, according to Manuel Garcia-Garcia, senior vice president of research and innovation at The Advertising Research Foundation. This week at Advertising Week,…


Link to Full Article: The neuroscience of mobile advertising