The Neuroscience of Decision-Making in 2016

How many presidential candidates have you actually met in person? Not that many. A large majority of us — the electorate — meet our candidates through media. Whether it is watching a debate on television, scanning social media commentary from friends, or reading political analysis in a newspaper, nearly all of the evidence the presidential electorate utilizes in its voting decisions is delivered by media. If we are to have a chance at understanding how this evidence leads to a decision on Election Day then we must zoom in on the cycle of evidence and decision formation: did a campaign commercial or a debate appearance sway the voter’s choice? Did either compel the voter to donate to the candidate’s campaign or PAC? The neuroscience of decision-making during presidential elections is…


Link to Full Article: The Neuroscience of Decision-Making in 2016

Pin It on Pinterest

Share This

Join Our Newsletter

Sign up to our mailing list to receive the latest news and updates about homeAI.info and the Informed.AI Network of AI related websites which includes Events.AI, Neurons.AI, Awards.AI, and Vocation.AI

You have Successfully Subscribed!