The neuroscience of Cannes 2016: Deng Adut, emotion and storytelling

AdNews has partnered with Neuro-Insight to bring an analysis of some of this year’s winning Cannes work to understand what it is that made them successful through a neuroscience lens. Emotion and storytelling – Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication? More importantly, what would a marketer do with this knowledge? The award winning Deng Adut story provides a window into these two powerful forces of communication. Deng Adut | An Emotional Australian Story Western Sydney University developed a powerful story around Deng Adut – a refugee who came to Australia and is now a practising lawyer who is fighting for others. Finch, VCD and We.Collective won a Silver…


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