The neuroscience behind the popularity of Cadbury’s ‘Gorilla’ and Guinness ‘Surfer’

The votes are in, counted and (drum roll) the winners announced: the public’s favourite ad of the last 60 years is Cadbury’s ‘Gorilla’ while the industry voted for Guinness ‘Surfer’. Polls like #60YearsTVAds provide a fascinating barometer of the cultural/creative/emotional messaging that resonates with consumers and industry experts long after an ad has disappeared from our screens.  But how do these ads work from the brain’s point of view? Marketers are increasingly turning to neuro-science to understand consumers’ subconscious reactions to creative messaging to gain more objective insights into what works – or doesn’t – in an ad. The way the brain responds to creative messaging is informed by a number of factors – some obvious and some very subtle. So what makes ‘Gorilla’ and ‘Surfer’ special from the brain’s point…


Link to Full Article: The neuroscience behind the popularity of Cadbury’s ‘Gorilla’ and Guinness ‘Surfer’