The Neuroscience Behind Paying For Music Online

In 2007, Radiohead released its first album in four years—and more or less gave it away for free. The English rock band encouraged fans to download a digital copy of the new album on their website and then asked them to pay whatever they felt the album was worth through a virtual tip jar. The stunt baffled (and in some cases, infuriated) the music industry. But plenty of fans paid up. Now, a new study in Frontiers in Psychology explores the neuroscience and behavioral science of fans who choose to pay for music even when it’s technically free. The researchers used a mixture of brain imaging technology and good old-fashioned behavioral analysis to conclude that fans aren’t just paying for free music out of a sense of guilt—but also out of desire for social…


Link to Full Article: The Neuroscience Behind Paying For Music Online