The Microsoft-LinkedIn CRM Connection

With its US$26 billion purchase of LinkedIn, Microsoft may be setting itself up to tackle Salesforce head-on for CRM dominance. The purchase, announced Monday, also might help Microsoft compete more aggressively with other major CRM providers, such as SAP and Oracle. The LinkedIn purchase “is key to our bold ambition to reinvent productivity and business processes,” CEO Satya Nadella told Microsoft employees. How people find jobs, build skills, sell, market and get work done — and ultimately, achieve success, “requires a connected professional world,” he said. “It requires a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics.” This combination will enable “new experiences, such as a LinkedIn newsfeed that serves up articles based on the project you are…


Link to Full Article: The Microsoft-LinkedIn CRM Connection