The ‘Google of China’ Is Launching A New AR Platform For Smartphones

A month ago, the idea of using a smartphone to engage with a vast, augmented reality world seemed interesting but niche. Then a small, semi-popular mobile app called Pokemon GO premiered and now augmented reality — while not yet a household name — is at the very least a household experience. In very short order, people have gone from unaware and apathetic when it comes to AR, to using it on a daily basis. More AR experiences are on the way and to that end Baidu — a massive Chinese company that mirrors Google in many ways — is releasing a new smartphone-powered augmented reality platform. Baidu is China’s leading search engine and the AR program it is pioneering is called DuSee. The plan is to integrate DuSee with…


Link to Full Article: The ‘Google of China’ Is Launching A New AR Platform For Smartphones