The Futurist: The algorithmic marketing revolution

We’re living in a world increasingly controlled by intelligent algorithms. The algorithm for the personalisation and recommendation of movies used by movie rental site Netflix is now responsible for 60% of rentals from the site. It is astounding that an equation that can literally be written on the back of an envelope, generates more than US$3 billion of Netflix’s revenue. British AI firm Epagogix uses algorithms to analyse a new movie’s script along with the box office takings of similar films to predict how much money it will make. Chicago-based Narrative Science pulls financial data from a variety of public and private sources to automatically generate equity research reports. The HR software firm Evolv helps employers predict when an employee is most likely to leave their job and the profile…


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