The Future of Cortana

While Microsoft can hardly be called a pioneer in the personal digital assistant space—Siri predates Cortana by three years—the software giant has moved much more quickly than Apple to integrate this technology across a wide range of product types. And at Build 2016 last week, we got a fascinating peek at where Cortana is going next: Which is to say, everywhere. The looming battle of personal digital assistants, which pits Cortana against Apple’s Siri, Google Now, and Amazon Alexa, is an important one, and is widely regarded as the next great platform fight. By combining natural language interaction on the client with a host of cloud-based technologies, including machine learning, these products represent a next-generation user experience that goes well beyond pointing and clicking/tapping and typing while looking at a screen.…


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