The Future of Brand Publishing and Content in Artificial Intelligence

By Christine Fruechte, CEO, Colle+McVoyRecently, Chinese tech giant Tencent made the news (figuratively and literally) for a near-perfect piece of business journalism. The article Tencent produced was written autonomously by an algorithm that ingested information and “wrote” a column that, to all eyes, appeared as if it was written by a seasoned human journalist. This is a feat in itself, but the fact that the article–and the complex series of tasks behind its creation–was completed in just 60 seconds made it all the more seismic.Sidestepping for a moment the huge questions related to the impact of this innovation on journalism, and perhaps humanity as a whole, this example offers marketers early indications of future opportunities and valuable lessons we can use today, especially in brand publishing, community management and content efforts.Before we can dissect…


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