The First Ad From McCann Japan’s AI Creative Director Stars a Shaggy, Flying Dog-Man

McCann Erickson Tokyo has debuted its first ad led by its new AI creative director, a spot about a world-weary dog-man who gets a new lease on life — and begins to fly — after getting a taste of Clorets mints. The agency delivered a campaign presenting two commercials for the candy brand and includes another spot creative directed by a human, which features a barefoot calligrapher. Mondelez brand Clorets Mint Tab is asking the Japanese public to vote on which ad is more effective, without telling people which one is the product of artificial intelligence. There are no subtitles, but both ads are pretty straightforward. McCann announced back in March that an “AI creative director” named AI-CD ß would be joining its staff, and that the project had been…


Link to Full Article: The First Ad From McCann Japan’s AI Creative Director Stars a Shaggy, Flying Dog-Man