The data science machine: a new turn for predictive marketing?

Predictive marketing could have a new powerful tool, available soon for massive analysis.An algorithm capable of extracting features and predicting human behaviour almost as well as human intelligence but without any human intervention.In general, human intervention is required to complement Artificial Intelligence: advanced informatics analyses big data volumes provided that human intelligence fixes or adjusts parameters, and human beings are then required to also analyse and interpret results. Now, the creation of the data science machine demonstrates a turning point in data science.Developed by Kanter and Kalyan Veeramachaneni, both researchers from MIT, the data science machine was just introduced to its peers during the International Conference on Data Science and Advanced Analytics held in Paris from 29 to 31 October 2015.The machine is able to achieve the unprecedented performance of…


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