The Data Briefing: How Neuroscience and Communication Theory Inform Good User Experience …

Standing on the corner, waiting in the rain, I swear I’ll never, ever, use that app again. Why? Because the bad user experience (UX) design was preventing me from determining when the Metrobus would arrive. UX is everything from the visual design to the navigation structure of the website or mobile app. This month, DigitalGov is focusing on UX design. Good UX design is based on understanding how people perceive and process information on everything from websites to mobile apps. In this article, I will describe two fundamental neuroscience concepts and one communication theory that explain how to create good UX design. Cognitive Barriers The first neuroscience concept is cognitive barriers. Cognitive barriers can best be illustrated by the difficulties I had with a mobile app designed to display information about…


Link to Full Article: The Data Briefing: How Neuroscience and Communication Theory Inform Good User Experience …