The Daily Startup: Bounce Exchange and Yieldify Tangle in Copyright Suit

Art by Mike Lucas Bounce Exchange Inc., a venture-backed behavioral marketing startup, has sued competitor Yieldify, accusing it of copyright infringement and theft of its software code, Patience Haggin reports for Dow Jones VentureWire. New York-based Bounce Exchange, founded in 2010, is backed by investors including LaunchTime, Contour Venture Partners and Primary Venture Partners. London-based Yieldify Ltd., held by Zeus Enterprise Ltd., raised $11.5 million from investors including Alphabet’s venture arm GV, formerly Google Ventures, and Japanese telecommunications group SoftBank in 2015. Bounce Exchange alleged in court filings that each of Yieldify’s co-founders contacted the company separately and posed as potential customers to get a demonstration of the software and other information. As a result of the information obtained through these meetings, Bounce Exchange alleges that Yieldify created “substantially similar” software and…


Link to Full Article: The Daily Startup: Bounce Exchange and Yieldify Tangle in Copyright Suit