The Brain’s Perspective of Cannes’ Winning Ads

By Heather Andrew, UK CEO, Neuro-InsightLast week, in the sunny south of France, UK creatives proved they could hold their own amongst ad land’s biggest and brightest – and not just by putting away the most rosé before ending up in The Gutter (a famous Cannes hotspot, for the uninitiated).At Saturday’s awards ceremony, British agencies scooped 13 awards in the prestigious Film Lions category, including the Grand Prix for Adam&Eve DDB’s ‘Shoplifters’ ad for Harvey Nichols. Adam&Eve DDB also picked a Gold Lion for their Tiny Dancer ad for John Lewis, and AMVBBDO picked up two Gold Lions for Diageo’s ‘Never Alone’, and SCA’s ‘Blood’However, with ad budgets under ever greater scrutiny, there’s more pressure than ever to ensure that even the most creative ads deliver to the bottom line. …


Link to Full Article: The Brain’s Perspective of Cannes’ Winning Ads