The Battle of the Data Giants

How Apple, Facebook, Google and Microsoft plan to make our data useful through evolving their version of Artificial Intelligence. On the 9th of September Apple held its latest product release event. Apple are masters of the great reveal. They are the gold standard for creating brand buzz. But under all of the hype and excitement there is a deeper story starting to develop. Yes, it is to do with the new phone models and AppleTVs but it is not the hardware itself. These will no doubt be great product releases but the truly interesting part of the announcement is how the personal assistant, called Siri, has evolved. There is a battle shaping up between Apple, Facebook, Google and Microsoft. Each of these companies plan to make our data useful and they will do that through evolving their version…


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