The Automation of Creativity: The Drum launches flagship documentary on the role of artificial …

In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam. The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives. To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day. Turning the focus on the ad industry, The Automation of Creativity film stars the world’s first artificial intelligence creative director, AI-CD ß, launched by McCann Erickson Japan. AI-CD ß is set a brief by Mondelez in the film and presents its creative idea back to the client.…


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