The AI that writes better than you – watch your back!

We speak with Parry Malm, CEO of Phrasee, the London-based marketing software company using Artificial Intelligence to generate marketing language. Phrasee uses advanced language technologies to quantify, generate and optimise email subject lines, and other language types, that out-performs humans and boost email response rates. To date, Phrasee-generated language has beaten humans more than 90 per cent of the time. It was recently named among the top MarTech start-ups in the UK and has raised £1 million in seed capital to boost international growth. Global communications business Next 15 has led the investment, taking a minority stake in Phrasee. The funding marks the first major investment in the UK marketing technology market following the recent EU Referendum, demonstrating the resilience of high growth MarTech businesses. Can you explain how the…


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