The Advertising Research Foundation Appoints Dr. Augustine Fou and Dr. Manuel Garcia-Garcia …

NEW YORK, Dec. 15, 2015 /PRNewswire-USNewswire/ — The Advertising Research Foundation (The ARF) today announced two key new appointments, further fortifying the organization’s leadership in supporting the advertising industry with “bleeding edge” cross platform measurement, neuroscience-based research, ad fraud, ad blocking and overall research quality – including a focus on mobile communications.Dr. Fou has been named Chief Marketing Science Officer for The ARF. In this position he will ensure marketers are connected with up-to-the-minute insights from the most important scientific research. He has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels.  He most recently served as Anti-Fraud Forensic Scientist for Marketing Science Consulting Group Inc. – a company he founded in 2000. He also served as Group Chief…


Link to Full Article: The Advertising Research Foundation Appoints Dr. Augustine Fou and Dr. Manuel Garcia-Garcia …