Textio’s Learning Machine Offers Opportunities to Improve HR Writing

Remember the English composition teacher who could always find a gentle way to improve that middling passage in your writing? The editor who elevated the lightning bug to lightning? That’s a computer now, sitting with you and offering suggestions as you type. Textio, a Seattle machine learning and natural language processing startup focused on improving job listings and recruiting e-mails for companies including Starbucks, Microsoft, and Twitter, is releasing a new feature that can identify words and phrases that are not bad, per se, but could be better. The company’s “opportunities” feature is confined to the rather narrow—and importantly, measurable—world of writing done by recruiters and hiring managers. It only suggests improvements to a few words here and there, rather than providing a wholesale rewrite. But it’s a fine example…


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