Tata banks on technology to make ecommerce site CliQ with customers

MUMBAI: What does it take to build an ecommerce platform? Well, just on the money side, Tata Unistore, the Tata group’s online sales arm, paid TCS Rs 36.48 crore in the runup to the launch of the website. There’s another Rs 20.9 crore of work done in FY16 that is yet to be paid out, TCS’ annual report showed. The TataCliQ ecommerce site that launched last week had TCS as its primary technology partner . Data analytics for the site will be provided by Tata IQ, the company said in its presentation.The Group says it is a creating a ‘one-of-its-kind, omnichannel’ marketplace which would allow customers to ship-to-stores, collect-from-stores and return-to-stores. Experts said the process requires a great deal of technology to connect stores to an online site, because different…


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