Talking with: Data Science Director Peter Chen on making analytics pay off

Feb. 12, 2016 | by Judy Mottl As 2015 came to a close there was a crescendo of news on Big Data and data collection and analytics in the retail environment. Not only does data help retailers determine everything from traffic patterns to inventory movement and consumer activity in the store and online, it plays a pivotal role in marketing, operations and pretty much any strategic move a retailer takes. The good news is that most retailers are, and have been for years, collecting data. The bad news is that much of that data are not being optimized, and the use of mobile devices within the retail scenario is piling on more data. Getting a grip on data management and analytics and discovering how to eek out as much value and insight…


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