SXSW May be Over, but the Takeaways are Still Red Hot

You could have gone to SXSW, attended back to back to back sessions, and you still would have missed more than you saw. The fact is, there’s too much content for a person to consume. There’s also a tempting distraction of endless parties, free beer and exhilarating Austin spring weather. It helps to have some “Cliff Notes” on what you may have missed. The Austin, TX, skyline and site of SXSW 2016. The opening keynote was from Casey Gerald, co-founder and CEO of MBAs Across America, a national movement of MBAs and entrepreneurs working together to revitalize America. He spoke about an awakening he believes is changing business and society. That is making purpose the new bottom line in our lives and work. Pay attention marketers . . . he…


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