SugarCRM Readying Siri-like ‘Candace’ as Its Platform Admin

The initial goal of the company’s new intelligence service is to remove the drudgery of inserting, adding, modifying and keeping information current. SAN FRANCISCO — How valuable could a personal digital assistant like Siri or Cortana be to users of customer relationship management software?And how important to CRM continuity would the automation of deep business intelligence, analytics and workflows be to the success of sales, marketing and other line-of-business employees? The answer to both: Potentially very valuable, especially if the drudgery of data entry can essentially be eliminated.SugarCRM customers will soon be able to find out firsthand. The Cupertino, Calif.-based company is in the process of applying to its service platform a new virtual personality called Candace; this is a key addition to its already impressive set of business, marketing…


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