Sugar, the addictive enemy hiding in plain sight

Could you image a world without sugar? A life without that spectacular sweet taste in your mouth?Sugar is something that we consume constantly as it is everywhere. Several reports estimate that up to 75% of all foods and beverages contain high amounts of added sugars (Ford and Dietz, 2013; Bray and Popkin, 2014). In fact, excess sugar consumption is implicated as one of the essential and underlying components of the current obesity epidemic, which has now become a worldwide problem. It is nowadays well established that sugar can exert an extremely powerful impact on the brain reward system, the same system that tells us what we like and what we dislike. Interestingly, sugar may trigger the same dopamine-mediated biological mechanisms that recreational drugs such as cocaine, amphetamines, morphine and nicotine…


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