Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads

FOSTER CITY, Calif., Sept. 28, 2015 (GLOBE NEWSWIRE) — Corporate sales and marketing executives agree that at least 50% of their sales effort and 50% of their lead generation budget is wasted on leads that are never contacted, according to a survey at Dreamforce by Conversica, the leading provider of lead engagement software for marketing, inside sales and sales.Used by more than 8,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.Gary Thompson Clarity Communications +1-925-768-2400


Link to Full Article: Study Finds Sales and Marketing Wasting 50% of Time and Money on Leads