Stop Calling Learning Products ‘New’

I am so tired of the word “new.” Let’s say a leadership development program develops a graphic with a new model for how management should work. The facilitator tells people they are seeing a “new and radical” shift in focus. The graphic on the slide looks so familiar to participants. One of them searches on the corporate intranet and finds almost the same graphic, with slightly different box titles, used to describe new leadership programs announced in 1997, 2003, 2009 and 2012. Sigh. My inbox fills with emails from learning suppliers every week, declaring brand new products and services. They are often described as being the “leading approach in the world” and also “brand new” in the same sentence. But most of the product announcements are evolutions, stretches and refinements…


Link to Full Article: Stop Calling Learning Products ‘New’