Stitch Fix: Humans + Artificial Intelligence = Customer Service

In 2015, Business Insider declared that Stitch Fix is changing the way that women shop for clothes, but it seems that over the past couple of years this innovative e-commerce startup has done so much more—providing a road map that could transform the way small businesses connect and engage with their customers. Indeed, this startup company (launched in 2011) has taken the concept of personalized service for its customers to a whole new level, leveraging the latest in technological and data management advances to send appealing products to its customers. Although Stitch Fix is a clothing retailer, its business approach has implications for almost every industry. Here’s a closer look: The Stitch Fix Business Model So how does Stitch Fix work? Customers start by creating a style profile on the company…


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