Steve Walker: Use Data Science & Analytics to Solve Digital Experience Puzzles

A delightful and successful digital experience is the oasis that marketers seek, which usually requires a long sojourn through the desert of unproven marketing models. Finding the right fit isn’t easy, although we’re rapidly seeing an advent of software solutions and data analysis tools that can help craft that right experience. That’s the area of focus for Steve Walker, who has been studying digital experience and helping companies produce an optimal one long before it was cool. Synthesizing Current Trends Walker serves a wide array of companies in his role as senior director for Experis Global Content Solutions. His work focuses on evaluating current trends in technology and business and synthesizing them for a client’s particular needs. His goal is to listen to a business’s particular needs and then help…


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