Startup Pyze launches free business intelligence and personalization platform for mobile apps

Mobile app marketers need a better data tool, and they need it for free. That’s the mission of startup Pyze, which today is launching its first product, a mobile business intelligence and personalization platform called Pyze Growth Intelligence. Large app publishers that dominate the market have access to sophisticated, in-house app analytics tools, President and cofounder Prabhjot Singh told me, but smaller publishers have only basic ones. “Our goal is to democratize access to this intelligence,” he said, adding that app publishers “shouldn’t be charged to send out push notifications and in-app messages in 2016.” Instead of a software development kit (SDK) that requires “a lot of work” to integrate with the app, Singh said, Pyze can be integrated with one line of code. Instead of mobile marketers having to…


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